Posts Tagged ‘typographic survey’

Inland Printer/American Lithographer (December 1965)

Sans-serifs, especially traditional gothics, dominate the romans in advertising in this printer’s trade magazine. Leaving the field of consumer magazines for a change, this month we take a look at a trade periodical, and perhaps to make the point more interesting, one devoted to the printing industry. Examining 60 full-page ads, we find that, unlike […]